Back in the ’70s, IBM was the gold standard of sales training.
They would put their salespeople through a program that lasted up to six months and relied heavily on high-intensity role plays and simulations. While brutal for the students, the outcome was salespeople, who were ...
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http://skpsoft.com/view/business+news/your-sales-training-wont-stick-until-you-modify-your-behavior/
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