The conventional wisdom is that Internet users have the attention span of a goldfish — the shorter, the better. That’s what makes the runaway success of Bloomberg Businessweek’s “What Is Code?” — a 38,000-word opus on software engineering that took up an entire double issue...
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http://skpsoft.com/view/business+news/bloombergs-what-is-code-feature-was-a-massive-hit-heres-why/
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