Segmentation Is Killing Your Brand: Five Reasons To Find Your Unicorn Customer
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall...
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https://skpsoft.com/business/segmentation-is-killing-your-brand/
Friday, March 10, 2017
Segmentation Is Killing Your Brand
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